Oculus VR and EA team up to form the Immersive Technology Alliance

Days before the Game Developers Conference (GDC) kicks off in San Francisco, news has hit the wire that a collective of companies working on virtual reality (VR) technology is rebranding itself.

The Stereoscopic 3D Gaming Alliance is now known as the Immersive Technology Alliance (ITA), and will continue to "foster a vibrant and diverse industry that content makers can support on a wide scale." The ITA has under its wings: EA, Panasonic Epson, the University of Ontario Institute of Technology, and smaller companies like Technical Illusions, Gameface Labs and Oculus VR.