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AT&T slashes subscriber prices again, this time on data

AT&T slashes data prices in an effort to respond to pressure from T-Mobile, other wireless rivals.

Published Sun, Mar 9 2014 3:02 PM CDT   |   Updated Mon, Oct 19 2020 8:15 PM CDT

The wireless carrier battle in the United States continues to heat up, with No. 2 provider AT&T announcing it has cut the price of the 2GB Mobile Share Value plan $15 - and subscribers with one phone now can access the 4G LTE network with unlimited talk and text and 2GB of data for just $65 per month.

AT&T slashes subscriber prices again, this time on data | TweakTown.com

The base price is dropping from $55 down to $40, though the price for other subscription benefits remain unchanged.

Subscribers seeking a new carrier can find appealing subscription plans from Verizon Wireless, AT&T, T-Mobile or Sprint - and lower-priced subscription plans and added incentives are expected throughout the rest of the year.

In early February, AT&T cut prices and offered incentives for new family plan subscriptions, responding mainly to T-Mobile - but also trying to pressure Verizon Wireless and Sprint. The company also recently announced unlimited international text messaging, and the promotion started on February 28.

NEWS SOURCE:money.cnn.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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