AT&T slashes subscriber prices again, this time on data

The wireless carrier battle in the United States continues to heat up, with No. 2 provider AT&T announcing it has cut the price of the 2GB Mobile Share Value plan $15 - and subscribers with one phone now can access the 4G LTE network with unlimited talk and text and 2GB of data for just $65 per month.

The base price is dropping from $55 down to $40, though the price for other subscription benefits remain unchanged.

Subscribers seeking a new carrier can find appealing subscription plans from Verizon Wireless, AT&T, T-Mobile or Sprint - and lower-priced subscription plans and added incentives are expected throughout the rest of the year.

In early February, AT&T cut prices and offered incentives for new family plan subscriptions, responding mainly to T-Mobile - but also trying to pressure Verizon Wireless and Sprint. The company also recently announced unlimited international text messaging, and the promotion started on February 28.