I am sure that BlackBerry isn't happy with the program that T-Mobile has been running targeting its customers specifically. T-Mobile has been offering a special $200 trade in offer for BlackBerry devices that ended on March 5.
Some numbers from that campaign have now been published and things don't look good for BlackBerry. According to a leaked screenshot, the $200 trade in offer for a working BlackBerry device resulted in 15x the normal number of trade-ins on BlackBerry devices.
The big number here is that almost all of the users who traded in their BlackBerry went to a different platform .T-Mobile says that about 94% of those customers who traded in their device went to a different platform. Those who traded in their BlackBerry during the event received a $50 instant credit if they upgraded to a BlackBerry Z10 or Q10 and free expedited shipping.
This marketing campaign angered BlackBerry's CEO not long ago when he called the campaign "inappropriate and ill-conceived." Obviously, a great many BlackBerry users on the T-Mobile network didn't agree.
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