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T-Mobile campaign switches hoards of BlackBerry users to other brands

94% of people who traded in BlackBerry devices in recent T-Mobile offer went to different platforms.

Published Thu, Mar 6 2014 1:44 PM CST   |   Updated Tue, Nov 3 2020 12:18 PM CST

I am sure that BlackBerry isn't happy with the program that T-Mobile has been running targeting its customers specifically. T-Mobile has been offering a special $200 trade in offer for BlackBerry devices that ended on March 5.

T-Mobile campaign switches hoards of BlackBerry users to other brands |

Some numbers from that campaign have now been published and things don't look good for BlackBerry. According to a leaked screenshot, the $200 trade in offer for a working BlackBerry device resulted in 15x the normal number of trade-ins on BlackBerry devices.

The big number here is that almost all of the users who traded in their BlackBerry went to a different platform .T-Mobile says that about 94% of those customers who traded in their device went to a different platform. Those who traded in their BlackBerry during the event received a $50 instant credit if they upgraded to a BlackBerry Z10 or Q10 and free expedited shipping.

This marketing campaign angered BlackBerry's CEO not long ago when he called the campaign "inappropriate and ill-conceived." Obviously, a great many BlackBerry users on the T-Mobile network didn't agree.


Shane is a long time technology writer who has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.

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