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T-Mobile campaign switches hoards of BlackBerry users to other brands

94% of people who traded in BlackBerry devices in recent T-Mobile offer went to different platforms
By Shane McGlaun from Mar 6, 2014 @ 13:44 CST

I am sure that BlackBerry isn't happy with the program that T-Mobile has been running targeting its customers specifically. T-Mobile has been offering a special $200 trade in offer for BlackBerry devices that ended on March 5.




Some numbers from that campaign have now been published and things don't look good for BlackBerry. According to a leaked screenshot, the $200 trade in offer for a working BlackBerry device resulted in 15x the normal number of trade-ins on BlackBerry devices.


The big number here is that almost all of the users who traded in their BlackBerry went to a different platform .T-Mobile says that about 94% of those customers who traded in their device went to a different platform. Those who traded in their BlackBerry during the event received a $50 instant credit if they upgraded to a BlackBerry Z10 or Q10 and free expedited shipping.


This marketing campaign angered BlackBerry's CEO not long ago when he called the campaign "inappropriate and ill-conceived." Obviously, a great many BlackBerry users on the T-Mobile network didn't agree.


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