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Augmented reality continues to grow in popularity, go mainstream

The widespread adoption of augmented reality is growing, and retailers are more keen to give the emerging technology a try as technology develops.

Published Tue, Mar 4 2014 3:28 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Augmented reality isn't a new technology, but its growing emergence has given developers and retailers an innovative manner to approach customers.

Augmented reality continues to grow in popularity, go mainstream | TweakTown.com

Startup companies such as Blippar, Daqri, Layar, Sayduck, and Waygo are developing niche augmented reality apps and services - and bigger companies are dumping more research funds into seeing how to integrate AR into customer offerings.

Moving forward, the regular augmented reality market is expected to grow 30 percent year-over-year during the next four years - and the mobile augmented reality will top $1 billion annually by 2015 - as consumers, developers, and companies willing to try using augmented reality.

Expect to see true augmented reality to be used with the Google Glass wearables, while AR expands to beyond just marketing advertising gimmicks. After Google Glass is released to the consumer market, expect to see augmented advertisements and additional product information when wearers explore the environment around them.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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