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Tiny fraction of mobile gamers responsible for half of in-app revenue

Survey finds that a tiny percentage of gamers who buy in-app items make up half of in-app profits.

Published Thu, Feb 27 2014 11:13 AM CST   |   Updated Mon, Oct 19 2020 8:15 PM CDT

A new survey has been published by a company called Swrve. The survey looked at what percentage of mobile gamers spend the most in their favorite game apps. The survey was performance by a company called Swrve and claims to have looked at data from tens of millions of users.

Tiny fraction of mobile gamers responsible for half of in-app revenue |

The survey found that a minuscule percentage of mobile gamers are responsible for half of all the revenues generated in-app. Specifically, the survey claims that .15% of mobile gamers make up 50% of in-app profits.

Another survey from the same firm last month claims that only 1.5% of all mobile gamers buy anything in-app. Out of that 1.5%, 49% of them made a single purchase. About 13% of that 1.5% who do buy will purchase five or more items in-app.

The average purchase amount according to the survey is $5.94 and 67% of all spending is on items in the $1-$5 range. Those big ticket item buyers that cost $50 or more were only purchased by .7% of in-app buyers, yet those purchases made up 9% of all in-app revenue.


Shane is a long time technology writer who has been writing full time for over a decade. Shane will cover all sorts of news for TweakTown including tech and other topics. When not writing about all things geeky, he can be found at the track teaching noobs how to race cars.

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