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Companies embracing augmented reality and see worker efficiency rise

Augmented reality is on the rise, and has great potential for businesses willing to roll the dice

By: Michael Hatamoto from Feb 24, 2014 @ 12:19 CST

If nothing else, augmented reality should see critical growth among businesses trying to help employees become more efficient. Smartphones, tablets, and head-mounted displays are opening the door to augmented reality, though software and app development aren't immersive enough to get most business decision makers to pull the trigger.


However, as head-mounted displays become more familiar - along with increased smartphone and tablet saturation - companies are able to test augmented reality apps. For example, decision makers hope employees in the field, at the office, or on production floors can use augmented reality to enhance work flows and day-to-day operations.

The mobile augmented reality industry is expected to top $1 billion annually by 2015, as more businesses embrace the emerging technology. Analysts have pegged the industry with an estimated growth of 30 percent per year over the next four years, though cost and functionality will also need to increase.

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