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Connected TVs top 60 percent of households, according to TDG Research

Internet connected HDTVs continue to see good sales, reaching 60% of market saturation in homes with broadband.

Published Fri, Feb 14 2014 9:30 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

At least 60 percent of households in the United States with broadband Internet access also have at least one connected television, according to information released from The Diffusion Group (TDG) Research. Broadband adoption is slowing due to a mature, stable market, but connected TVs are on the rise, with that trend expected to continue moving forward.

Connected TVs top 60 percent of households, according to TDG Research | TweakTown.com

In broadband households with at least one Internet-enabled TV, average ownership totaled 1.6 units, and it's possible that number will increase in 2014.

"Whether net-to-TV video will somehow topple traditional pay-TV service models has been a red herring from the beginning," said Michael Greeson, TDG president and director of research, in a press statement. "The real debate is the extent to which the growing availability and expanding use of 'OTT TV' services will have on the time viewers spend watching traditional pay-TV given the growing array of sources at their disposal."

The majority of new HDTVs have some type of connected features - so it might not necessarily be consumers showing great interest - as opposed to simply purchasing a new TV that allows Internet access.

NEWS SOURCE:tdgresearch.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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