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Microsoft CEO Satya Nadella should end 'Scroogled' campaign

As new Microsoft CEO Satya Nadella looks to push the company forward, some think it's time he officially pulls the plug on 'Scroogled'

Published Sun, Feb 9 2014 2:45 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Newly selected Microsoft CEO Satya Nadella will carefully push the company towards cloud computing and mobile technologies, while other less successful efforts will be shut down. There is growing sentiment that Microsoft should leave behind its "Scroogled" campaign notorious for trying to make fun at Google's expense.

Microsoft CEO Satya Nadella should end 'Scroogled' campaign | TweakTown.com

The Microsoft online store features Scoogled-branded t-shirts, hats, mugs, hoodies, and other products - though it's doubtful these items have been flying out of the warehouse.

Instead of giving Microsoft the edge with Scroogled, in which ads available in print and online, along with broadcasted TV commercials, consumers have largely thought the ads are silly and show desperation. However, Microsoft obviously believes its campaign has been a success, with some advertising industry experts also agreeing that the ads have been effective.

Nadella, only the third CEO in Microsoft history, obviously has more pressing concerns - but don't be surprised if it takes a while for a new Scroogled ad campaign, if ever again.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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