The 2014 Olympic Winter Games from Sochi, Russia is being broadcasted by NBC in the United States, with streams into the living room, over the Internet, and on mobile devices. NBC teamed up with Microsoft, using the company's Azure Media Services video service platform that Microsoft powers with its own data centers.
Analysts believe Olympic viewers will watch and stream the Olympics for at least six hours per day, which was the average during the 2012 London Olympics.
"We are pleased to be working once again with Microsoft, and we are confident that Windows Azure Media Services will help us provide the most robust streaming experience ever for a Winter Olympics," said Richard Cordella, NBC Sports Group Digital Media GM, in a statement.
Major sporting events, such as the Super Bowl, Olympics and World Cup, present a great opportunity for tech companies to test their cloud computing products. Microsoft Azure already powers around half of Fortune 500 companies, and working with NBC at the Olympics presents a great way to woo potential clients.