TweakTown

Digital store fronts are shiny, but consumers aren't engaging much

Digital storefronts are great to get attention, but consumers still tend to explore malls and get information the old fashioned way.

Published Fri, Feb 7 2014 11:52 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Digital stores saw great success in 2013, and the digital storefront also reached bigger high-definition screens with increased resolutions. Stores are able to broadcast dynamic digital content, including mall maps, in-store coupons and promotions, and customer potentials.

Digital store fronts are shiny, but consumers aren't engaging much | TweakTown.com

This so-called "hybrid shopping concept" is popping up in higher-end retailers and shopping malls, and is becoming more affordable, but a recent blog posted on Forrester revealed a few additional details. Digital storefronts were not disruptive, guests were able to interact with the digital storefront but didn't seem interested to engage product brands.

The Westfield San Francisco Centre shopping mall, located in downtown San Francisco on Market Street, teamed up with eBay to unveil a large digital storefront (image in story). Visitors tend to be interested in anything tech-related in San Francisco, so it's possible digital storefronts can be successful in select markets.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

Related Tags

Newsletter Subscription

Latest News

View More News

Latest Reviews

View More Reviews

Latest Articles

View More Articles