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T-Mobile's pressure on AT&T is working, as wireless battle ramps up

Increased competition has forced AT&T to deal with a lower number of wireless subscribers, while battling T-Mobile, Verizon Wireless, and Sprint.

Published Wed, Jan 29 2014 12:21 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

AT&T, the No. 2 wireless carrier in the United States trailing behind Verizon Wireless, added 566,000 contract customers during Q4. Almost 440,000 of the new subscribers were new tablet users, as the carrier continues to try and battle against rivals in an increasing effort to poach customers from one another.

T-Mobile's pressure on AT&T is working, as wireless battle ramps up | TweakTown.com

T-Mobile is the No. 4 wireless carrier in the United States, and has continually increased efforts to steal subscribers away from rivals. T-Mobile is currently running a promotion for subscribers of other carriers to write so-called "breakup" letters to their current provider. T-Mobile added 869,000 postpaid subscribers during Q4, as the company was able to add at least 2 million subscribers throughout the entire year of 2013.

AT&T offered up to $450 in account credit to subscribers leaving behind T-Mobile - and will pay $250 for device trade-ins. Meanwhile, T-Mobile said it would pay early-termination fees for any new subscriber leaving behind AT&T, Verizon Wireless, or Sprint.

For the first time in years, consumers looking to purchase new smartphones and switch carriers have a variety of different options available.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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