Facebook is still popular, especially among younger demographics, and won't suddenly spiral out of popularity anytime soon, according to the Forrester Research group. Following a recent Princeton University study predicting Facebook will no longer exist by 2021, which the No. 1 social media site immediately argued against.
In the Princeton study, two PhD students also predicted Facebook would lose 80 percent of its users by 2017 - which Forrester also disputed.
"In fact, from a user perspective, Facebook is in rude health," according to a recent Forrester blog. "Its number of monthly users is still growing - up to 1.19 billion in Q3 2013. More importantly, more and more of those users are coming every single day: in Q3 2013, its daily user count was 61% of its monthly user count, up from 55% in Q2 2012."
It's no surprise Facebook didn't take kindly to the Princeton study, as Facebook is a publicly traded company and wanted to dispel the study - and all rumors - and Forrester's blog should help temporarily quash those worries.