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Candy Crush Saga developer now owns the word 'candy'

Sigh... the word 'candy' has been trademarked by King.com, the developer of Candy Crush Saga.

@anthony256
Published Tue, Jan 21 2014 5:08 AM CST   |   Updated Mon, Oct 19 2020 8:15 PM CDT

So... the word "candy" has been trademarked, by the developer behind Candy Crush Saga, King.com. The US Patent and Trademark Office approved it on January 15, with King.com Limited's filing for it all the way back in February of last year.

Candy Crush Saga developer now owns the word 'candy' | TweakTown.com

King.com has been granted exclusive rights to use the word pretty much wherever it wants: apparel, video games, gambling services, amusement parks, computer hardware, and more if its application is approved by the assigned examining attorney. It does get worse, with GameZebo stating that developers even mentioning candy in their titles are being approached by King.com's legal department.

Its legal department makes them prove that their product doesn't infringe on the Candy trademark, or remove their apps for sale.

NEWS SOURCE:polygon.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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