Netflix, others finding it difficult to convince Chinese users to pay

Companies want to invade the Chinese market due to a drastic increase in Internet users - and mobile devices.

| Jan 14, 2014 at 1:57 pm CST

Netflix and other streaming content producers are trying to walk a fine line when expanding overseas, with China high up on the list. However, trying to convince users to spend $7.99 on Netflix Instant, for example, is difficult in China, where Internet users typically pirate content for free. Chinese companies such as Sohu.com are interested in purchasing legitimate content which can then be offered to users in the country in a legal manner, with high-definition content also available.

Netflix, others finding it difficult to convince Chinese users to pay | TweakTown.com

The Chinese consumer market is huge, as the country reportedly has upwards of 600 million Internet users, according to Pew Research figures released in December 2013. As more users go mobile, Netflix and other content providers have a great chance of convincing users to jump onboard with pay-per-view and monthly subscription packages.

Chinese search engine Baidu and company QVOD were named the top video copyright violators in China last year, with the government reportedly interested in clamping down on some digital piracy.

Last updated: Jun 16, 2020 at 04:29 pm CDT

NEWS SOURCE:siliconvalley.com

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An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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