Naughty America will soon shoot porn in 4K

It looks like Naughty America will soon spend considerable amounts of money to upgrade its equipment so that it can shoot porn in glorious 4K. The company's chief executive, Andreas Hronopoulos, told the Wall Street Journal that the money it is spending is enough to end the company if Ultra HD doesn't take off like most expect it to.

Hronopoulos said: "The closer we can come to making it feel like you're there, the more successful we are. Our customers want to get as close to reality as they can get, without reality getting in the way." We shouldn't be surprised to see the porn industry embracing 4K, as the porn industry is what drives a lot of the sales of these new formats.