Swatch, the swiss watchmaker, isn't worried about smartwatches

Swiss watchmaker Swatch, is not afraid about fighting off smartwatches with real watches.

@anthony256
Published Sat, Jan 11 2014 9:29 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

CES 2014 - We are moving into a world dominated by wearable computing as the days continue, with wearable devices being a massive bullet point for this year's Consumer Electronics Show, but what about traditional watches, and their watchmakers?

Swatch, the swiss watchmaker, isn't worried about smartwatches | TweakTown.com

Swatch, an uber famous Swiss watchmaker isn't concerned one bit. Swatch Chief Executive, Nick Hayek, talked with Reuters, where he said: "If people who never used to wear anything on their wrist start wearing a so-called smartwatch, then we certainly can convince them quickly to try wearing a beautiful watch instead."

But, does Swatch plan on making smartwatches? Not anytime soon, with Hayek adding: "We have all the know-how but we do not want to build up stock of technology bombs people won't want to buy." Smartwatches haven't hit the big time yet, but could we see a big change moving into the New Year?

NEWS SOURCE:bgr.com

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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