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Swatch, the swiss watchmaker, isn't worried about smartwatches

Swiss watchmaker Swatch, is not afraid about fighting off smartwatches with real watches

By Anthony Garreffa from Jan 11, 2014 @ 21:29 CST

CES 2014 - We are moving into a world dominated by wearable computing as the days continue, with wearable devices being a massive bullet point for this year's Consumer Electronics Show, but what about traditional watches, and their watchmakers?

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Swatch, an uber famous Swiss watchmaker isn't concerned one bit. Swatch Chief Executive, Nick Hayek, talked with Reuters, where he said: "If people who never used to wear anything on their wrist start wearing a so-called smartwatch, then we certainly can convince them quickly to try wearing a beautiful watch instead."

But, does Swatch plan on making smartwatches? Not anytime soon, with Hayek adding: "We have all the know-how but we do not want to build up stock of technology bombs people won't want to buy." Smartwatches haven't hit the big time yet, but could we see a big change moving into the New Year?

NEWS SOURCES:Bgr.com

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