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ModiFace shows off 3D augmented reality cosmetics mirror

New 3D augmented reality developments make it possible to do even more, as recently demonstrated by ModiFace.

Published Thu, Jan 9 2014 1:26 PM CST   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Facial visualization company ModiFace now benefits from rising interest in 3D augmented reality, as the company develops its 3D Augmented Reality Makeup and Anti-Aging Mirror. The proprietary software uses either an internal or external web camera - or standalone kiosk - to allow women to virtually test cosmetic colors, and skincare product effects.

ModiFace shows off 3D augmented reality cosmetics mirror | TweakTown.com

"Our new 3D Beauty Mirror is a marketing breakthrough for retailers and beauty brands, particularly for cosmetic counters," said KyungMoon Lee, ModiFace Director of Engineering, in a statement. "Shoppers who would otherwise walk by without stopping can be instantly drawn in and experiment with shades and effects virtually even if they don't have the time for a hands-on makeup session or if a salesperson is busy with another customer."

ModiFace already has a number of apps available to consumers, including digital makeover programs for a number of different cosmetics. The new 3D makeup and anti-aging beauty mirror can be used with touchscreen monitors or on tablets and mobile devices directly in the store - providing a unique way to interact with customers.

NEWS SOURCE:modiface.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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