GPS company Garmin entered the fitness band market by announcing the Vivofit fitness band able to easily track and share fitness data. The LCD shows time of day, number of steps, daily fitness goal, goal countdown clock, calories burned, and elapsed distance, which can be accessed with a button located below the display.
Garmin plans to release Vivofit sometime by the end of March, with a $129.99 MSRP with no heart rate strap - or $169.99 with a heart rate strap. The Vivofit will learn the owner's activity level and can automatically assign realistic daily exercise goals, making it even easier for users to track health. The wearable band can be worn 24/7 and only needs the battery changed after around one year of continued use.
Garmin has been a longtime leader in exercise and outdoors GPS accessories, but the company didn't want to be left behind in a potentially lucrative casual fitness market.
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