Qualcomm has announced a new system-on-a-chip (SoC) that is 64-bit capable, but is designed for lower-end devices. The Snapdragon 410 SoC is designed for smartphones that will sell for under $150, but will include some high features otherwise found on more expensive devices.
These features include 4G LTE connectivity, and better graphics horsepower - as well as 64-bit capabilities. But, if you'll remember back a few months, Qualcomm laughed at 64-bit SoCs, with the then Chief Marketing Officer, Anand Chandrasekher, calling Apple's 64-bit capable A7 SoC a "gimmick". He added "I think they are doing a marketing gimmick, there's zero benefit a consumer gets from that".
We should expect the Qualcomm Snapdragon 410 to be baked into devices starting in the second half of 2014.