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Google's half-billion-dollar Moto X marketing hasn't helped

The $500 million that Google slapped down for the marketing on its Moto X smartphone hasn't helped much.

Anthony Garreffa

Gaming Editor

Published Dec 6, 2013 5:35 AM CST
Updated Nov 3, 2020 12:19 PM CST

& 30 seconds read time

Google spent around $500 million marketing its Moto X smartphone, but it looks like this hasn't done much to help the Moto X penetrate into the US smartphone market, according to comScore's new numbers.

Google's half-billion-dollar Moto X marketing hasn't helped | TweakTown.com

comScore's numbers show that Motorola's US smartphone market jumped ever so slightly between July and October, from 6.9% to 7%. In that time, Motorola launched multiple devices, but didn't gain any much market share at all in the US. Motorola is battling all sides of the Android war right now, and with Google behind it using LG and ASUS to build its Nexus devices, it's really just shooting itself in the foot with its multi-billion-dollar acquisition, and now $500 million marketing bill for the Moto X.

NEWS SOURCE:bgr.com

Anthony Garreffa

Gaming Editor

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.