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Verizon CEO says the company will never again offer unlimited data

Verizon CEO Lowell McAdam says Verizon will never offer unlimited data plans again, says they are a dead end
By: Charles Gantt | Mobile Devices, Tablets & Phones News | Posted: Sep 25, 2013 12:33 am

The sheer audacity that telcos and ISPs have over bandwidth never ceases to amaze me. In today's instance, Verizon CEO Lowell McAdam has said that his company will never again offer an unlimited data plan. The announcement came during speech at an investor conference this week.




McAdam said that his company's competitors (Sprint and T-Mobile) would not be able to offer their unlimited data packages forever because "if you allow unlimited usage you eventually run out of gas." He blamed the disappearance of the company's unlimited data packages on what he called "bandwidth hungry mobile users" and said that they clog up Verizon's spectrum by watching high-bandwidth videos.


This is exactly the reason that I choose to spend my money with Sprint. Verizon has no problem selling you the latest and greatest smartphones by hyping up their ability to stream HD content, but then blames its customers for doing exactly what they told them they can do. In my opinion, this business model is not one that can sustain itself in the long term as you can only offer so many falsehoods before your customer base moves on to cheaper and more open sources to fulfill their needs.


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