Starting next year, the leading American television ratings company, Nielsen, will finally step into the digital age where they will count people watching TV on smart devices.
Nielsen will use a special set-top box that plugs into the televisions of its 10,000 volunteers across the United States, which will monitor what those 10,000 Americans watch. Until September 2014, Nielsen's count doesn't include anyone using digital devices to watch TV, this includes services such as Hulu.
Nielsen's Senior VP of Global Audience Measurement, Eric Solomon has said: "Networks are starving for a number they can publish that really represents their audience not just on TV but across all platforms. I think it will start changing the narrative that 'people are not watching TV shows.' It's that they're watching on different platforms."