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Apple's CEO says that a cheap iPhone was never even considered

Apple's Tim Cook says that Apple never intended to produce a "cheap" iPhone. Says Apple is not in the junk business.

Published Thu, Sep 19 2013 10:47 AM CDT   |   Updated Tue, Nov 3 2020 12:20 PM CST

Over the past few months, hundreds of rumors surfaced indicating that Apple was building a low-cost iPhone that it would market to those who simply could not afford a $700 premium iPhone. Last week when Apple introduced both of its new iPhone models, many were disappointed that a true low-cost model failed to make an appearance.

Apple's CEO says that a cheap iPhone was never even considered |

During a recent interview with Bloomberg's Businessweek, Apple CEO Tim Cook said that Apple "never had an objective to sell a low-cost iPhone...We're not in the junk business!" He went on to say that instead of developing a phone that could compete with bottom of the barrel Android handsets, Apple's goal with the iPhone 5C was to "sell a great phone and provide a great experience while figuring out a way to do it at a lower cost."

The absence of a sub $450 off contract iPhone has led to a drop in Apple's share price as many investors believed that Apple's new device would at least be priced somewhere in the mid-range. Unfortunately, the once largest company in the world appears to be so detached from reality that they think only offering $550 and $800 models is a good decision. Then again this is Apple we are talking about so none of this should come as a surprise.


A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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