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Burberry partners with Apple, will shoot a runway show with iPhone 5S

Burberry to use the iPhone 5S to shoot a runway show
By: Anthony Garreffa | Mobile Devices, Tablets & Phones News | Posted: Sep 13, 2013 9:27 am

Apple and Burberry are teaming up to see the iPhone 5S used to capture Burberry's Spring/Summer 2014 runway show. The show takes place on September 16 and will take use of the improved camera functionality of the iPhone 5S.




Apple and Burberry today announced that iPhone 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16.


Using the all-new iSight camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.


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