Apple is on the verge of releasing two new smartphones, the iPhone 5S and iPhone 5C. Both of which are the company's latest push for consumers to hand over their money before the holidays, but what do new products require? Marketing.
The Cupertino-based company is reportedly looking for between 200-300 new marketing employees, which would see a doubling in the amount of its current in-house marketing team. Ad Age reports that when Steve Jobs was CEO, there was a cap of how big the in-house marketing team could grow, but now that he's gone, that cap is too.
Apple will continue working with ad agencies, but the new team will be "tackling more projects, doing everything from site design to tutorial videos for Apple products to maintaining a large internal commercial-production facility."