Technology and gaming content trusted in North America and globally since 1999
8,611 Reviews & Articles | 60,962 News Posts

Six days before its launch, Payday 2 makes a profit

Payday 2 makes a profit before it even launches

Anthony Garreffa | Aug 8, 2013 at 9:27 pm CDT (0 mins, 45 secs time to read)

Payday 2 isn't even out yet, but it has already made back the money that publisher 505 Games provided Starbreeze Studios for development. The news comes directly from Starbreeze Studios' CEO, Bo Andersson-Klint.

Six days before its launch, Payday 2 makes a profit | TweakTown.com

Payday 2 launches on August 13, with the remaining profits being split down the middle between 505 Games and Starbreeze Studios. In a statement to investors, Andersson-Klint said:

Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company's development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.

Last updated: Apr 7, 2020 at 11:38 am CDT

NEWS SOURCE:joystiq.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Related Tags