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Microsoft CEO Steve Ballmer admits the company built too many Surface RT tablets

Microsoft's Ballmer admits that Surface RT demand was well over estimated

Charles Gantt | Jul 26, 2013 at 05:32 pm CDT (0 mins, 51 secs reading time)

Earlier this week, Microsoft CEO Steve Ballmer admitted that the company had in fact built too many Surface RT tablets and that they were not selling as many as previously expected. The announcement came during an internal town hall event where Ballmer and COO Kevin Turner attended to address concerns over the $900 million write off Microsoft recently had to make on its Surface tablets.

Microsoft CEO Steve Ballmer admits the company built too many Surface RT tablets | TweakTown.com

"We built a few more devices than we could sell," admitted Ballmer. "We're not selling as many Windows devices as we want to." In an attempt to shore up losses, Microsoft recently cut the price of all of its Surface RT tablets by 30 percent worldwide, but we will not know if this has had any effect on sales for quite a few months.

With Apple's iOS devices, and all of the many of the companies with Android devices posting record numbers, it is beginning to look like Microsoft's foray into the mobile devices market may have become one of the biggest mistakes in the company's history.

Last updated: Nov 30, -0001 at 12:00 am CST

NEWS SOURCE:theverge.com
Charles Gantt

ABOUT THE AUTHOR - Charles Gantt

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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