ICANN, the governing body behind all the domain names on the Internet, has released today the very first new generic top-level domain names (gTLDs). Those added to the list include: the Arabic word for web (.شبكة), the word for game in Chinese (.游戏), as well as the Russian word for online (.онлайн). More importantly, these are the first TLD's that do not use Latin-characters, a process that has been the standard since the Internet's inception.
The announcement was made today at the 47th ICANN Meeting in which a committee meets to approve or deny top-level domain name requests. Unfortunately for Amazon, this meeting marked the end of their quest for the .Amazon domain. ICANN struck down this request as it is likely to cause confusion with the Amazon region and South America. This means that Amazon washed over $185,000 down the drain which accounted for their application fee.