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Foursqure begins displaying ads after check-ins

Foursquare begins serving up targeted ads based on your check-ins

Charles Gantt | Jul 16, 2013 at 06:04 pm CDT (0 mins, 42 secs reading time)

Foursquare has just stepped up their monetization efforts in an attempt to profit from the actions of its 35+ million users. Beginning today, those who use the service to check in at any location will instantly be served up a targeted ad that may benefit brands sold at the location they are at.

Foursqure begins displaying ads after check-ins | TweakTown.com

One of the first advertisers to test out this new feature on Foursquare is Captain Morgan, a brand of rum from Diageo. The brand is using Foursquare to suggest a Captain Morgan cocktail to people immediately after they check in at bars, nightclubs, restaurants, or other places where liquor is sold. On the other side of the scale, Toys "R" Us has also been using the service to show coupons to select users who check into kid friendly areas such as parks, pools, and fun zones.

Last updated: Nov 30, -0001 at 12:00 am CST

NEWS SOURCE:news.cnet.com
Charles Gantt

ABOUT THE AUTHOR - Charles Gantt

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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