Last minute bids to purchase Hulu were to be locked in on July 5, but it looks like 21st Century Fox, NBCUniversal and The Walt Disney Company will maintain ownership of the video streaming service.
Hulu were considering a sale, receiving last minute bids from multiple different companies, but the owners are now looking to invest heavily into Hulu. That investment is looking to total $750 million, which is an effort to "propel future growth." Hulu have a lot riding on this, as they push out content to over 400 partners and over 30 million monthly visitors.
Even with over four million premium 'Hulu Plus' subscribers, they're still struggling against Netflix and Amazon. This new investment could be a seed that could grow into an even better company, which would be great for everyone involved, especially consumers.