Beats Audio has been jockeying to get their music streaming service Daisy off the ground for quite some time now. Today, we're hearing reports that the company is working to partner with AT&T in an effort to leverage the wireless carrier's marketing muscle to finally get the service up and running.
Earlier today, CNET reported that Beats co-founder Jimmy Lovine has been seen in meetings with executives from both AT&T and big-name music labels trying to iron out deals that would give AT&T customers free trial periods of the Daisy service.
Lovine is no stranger to asking big name investors for help. Back in March, he reportedly sought out billionaire Len Blavatnik who led a group of investors to a $60 million round of funding for Daisy. Today's rumor, combined with that report, means that Daisy may finally take flight and rival such music streaming services a Spotify, Xbox Music, and Google Play Music.
Last updated: Apr 7, 2020 at 11:37 am CDT
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