Facebook have a million tricks up their sleeves, with the latest one sliding out and onto their hand is the news of the largest social network in the world entering the mobile gaming industry.
Instead of making the games themselves, they would simply act as the publisher where they would offer marketing capabilities and services to independent game developers. Facebook would in return take a cut of the revenues. According to a piece on TechCrunch, Facebook would distribute and promote the games using targeted advertising on mobile devices.
In just the first quarter alone, Facebook generating $373 million from the mobile ad industry, a very nice number. It will be hard to fight against the juggernauts that are the Google Play Store and Apple App Store, but Facebook have over one billion users, it will be interesting to see where they are in twelve months from now if this turns out to be true.
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