Microsoft's SmartGlass Xbox companion app has been downloaded over 17 million times since its release last year over four platforms: Windows 8, Windows Phone, iOS and Android.
17 million downloads is quite a lot, but considering there are close to 50 million Xbox Live subscribers, Microsoft haven't even seen a 50% penetration rate for their companion app. Not all Xbox users would want to use it, so it's not that stressful for Microsoft. 17 million downloads is better than 1-2 million downloads after all.
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