Sony are going to be pushing their 4K marketing this week at Wimbledon, which lines up with the launch of their Bravia X9 line up of 4K-capable TV's which are hitting UK retailers this week.
The best time to advertise your 4K goodness in the UK would be, well, now, with Wimbledon, wouldn't it? Sony are putting micro ads on the fingernails and uniform of tennis player Anne Keothavong, with 4K owners being able to see this ultra-insane detail. Sony and the BBC are recording some of the event itself in 4K, with an experience zone at the event being shown off in 4K.
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