Microsoft investigated building an e-commerce site to take on Amazon, Ebay

Microsoft was investigating creating an e-commerce site to compete with Amazon, Ebay.

@tracehagan
Published Thu, Jun 20 2013 7:34 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

According to the Wall Street Journal, Microsoft recently considered entering the e-commerce market. Rolling out an e-commerce site would have put Microsoft in direct competition with Amazon and Ebay, the two current market leaders in the e-commerce market.

Microsoft investigated building an e-commerce site to take on Amazon, Ebay | TweakTown.com

A Microsoft spokesperson confirmed the program:

Project Brazil was an incubation to enable a more direct commerce model between customers and brands and merchants. We remain committed to finding new and differentiated ways to enable a richer, more task oriented approach to e-commerce and online advertising.

E-commerce is an important marketplace. The market continues to expand, with estimates saying it will reach $1.3 trillion this year, which is up 18 percent from last year. The e-commerce site would have been part of Windows and eventually other products such as Xbox and Windows Phone. Source #1 below has the full details.

NEWS SOURCE:online.wsj.com

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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