Sony Pictures injects Smurfs 2 with millions of dollars in product placement

The Smurfs 2 sees millions of dollars of product placement thrown in.

| Jun 14, 2013 at 7:06 am CDT

Ever seen a movie full of obvious product placement? Perhaps it was the constant endorsement of Sony products in Casino Royale, a de-hydrated Pizza Hut Pizza in Back To The Future Part II, or Ray-Bans in Men In Black?

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Well it seems that Sony Pictures forthcoming theatrical release of The Smurfs 2 has upped the ante in the product placement stakes. According to a report on The Wrap, the internal Sony Pictures Consumer Marketing Group have inked deals worth $150 million to promote products during the film, including McDonalds, Toys R Us and Wal Mart - not least the fact the film will serve to promote The Smurfs 2 own line of merchandise which will no doubt saturate stores prior to release.

For a production budget expected to be around $110 million, it seems that Sony Pictures have a free motion picture on their hands. Coupled with the first film which grossed over $500 million worldwide, we can be sure that The Smurfs 2 won't be the last feature film adventure for the blue little... things.

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The Smurfs 2 hits cinemas in the United States on July 31st and Australia on 12th September.

Last updated: Jun 16, 2020 at 04:29 pm CDT

ABOUT THE AUTHOR -

Ben is based in Australia and has been writing entertainment based news and reviews since 2002 and for TweakTown since 2007. A student of film, Ben brings a wide understanding of the medium to the latest happenings in entertainment circles and the latest blockbuster theatrical reviews.

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