E3 2013 - EA Sports have been hyping up there IGNITE engine for sports games all week at E3. The company is so convinced that the engine has revolutionized sports gaming that they have brought several major professional athletes in to endorse EA's games based on their particular sport.
NBA superstar and self-proclaimed King of the court Lebron James appeared in a video in which he held conversation with his virtual self from NBA 2K14. The game features a new physics-based drilling technique that unbinds the hand from the ball. 2K Sports says that this new feature makes the game more realistic as well as the most advanced basketball game ever.
EA says that the footage in the video above is in game footage that is not been pre-rendered. The video goes on the show Lebron doing some massive dunks.