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ReportTT: Apple will sell audio ads for rumored iRadio service

Apple reportedly planning on selling audio ads on rumored iRadio service

By Trace Hagan on Jun 5, 2013 07:37 pm CDT - 0 mins, 52 secs reading time

Reports of Apple planning to sell ads for an upcoming iRadio music streaming service have surfaced. Some expect Apple to unveil what many are dubbing iRadio as soon as next week at the annual Worldwide Developers Conference. These ads would likely be extremely targeted, making them valuable to advertisers and Apple.

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Highly targeted advertising would fetch higher prices for Apple and would be in demand by marketers. if this is the case, it could be all doom and gloom for the already-struggling Pandora. According to a former Apple executive, the ads will be sold via Apple's existing iAd mobile ad network.

As Apple has access to more than just a user's listening tastes, ads could be even more targeted than those provided by Pandora. Pandora is only able to target ads based upon music listening preferences, gender, and zip code.

Of course, all of this is just speculation up until Apple actually unveils the service. If it makes an appearance at next week's WWDC, you'll be able to read about it here on TweakTown.

Trace Hagan

ABOUT THE AUTHOR - Trace Hagan

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

NEWS SOURCE:adage.com

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