Early this morning, Amazon announced that it would be exclusively adding thousands of TV episodes from media powerhouse of Viacom to its Prime subscription service. While the content is mostly kids programming, such as shows like Dora the Explorer and Blue's Clues, the demographic the shows are aimed at equals billions of dollars in revenue.
Citing a source close to the deal, The Verge is reporting that the exclusive licensing contract cost Amazon several hundred million dollars. Viacom's library will be available to Prime members on the company's Kindle Free Time service which is a $2.99 per month subscription tacked on to the yearly Prime membership fee.
So where does this leave Netflix? The company will still have Disney programming as well as hundreds of other cartoons and children shows. Amazon does, however, seem to have a very strong advantage with several of Viacom's properties being the largest children shows on TV.