Toddlers will no longer have access to some of their favorite shows on Netflix. While this is sad for toddlers, the real issue is for Netflix who is now losing out on exposing children at a young age to their service. Toddlers who are exposed to Netflix will more likely grow up with the service as a household name.
Viacom has said, "We continue to be in discussion with several parties, including Netflix, on digital distribution of our content." Netflix, meanwhile, has been playing down the importance of this kids programming. Netflix also added Disney content recently, which could make up for the lack of Dora and the rest.
Netflix pays quite a bit of money for its content and only Netflix has access to the true viewer numbers. It will be interesting to see if Netflix and Viacom sign another deal to bring back some or all of the content. Netflix has previously expressed interest in buying just some of Viacom's content.
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