Technology content trusted in North America and globally since 1999
8,522 Reviews & Articles | 65,853 News Posts

Twitter allowing select advertisers to collect contact info via tweets

Advertisers will be able to collect information directly from tweets

By: Trace Hagan from May 22, 2013 @ 17:33 CDT

Twitter continues to increase advertising on Twitter to try to increase revenues. The latest advertising change will allow select advertisers to gather contact information directly from tweets. This should help companies identify how much return on investment they are seeing from advertising with Twitter.

twitter_allowing_select_advertisers_to_collect_contact_info_via_tweets_1

Select advertisers will be able to collect contact information from users who click a customizable "call to action" button. A user's information is already filled in, making the process painless for both the advertiser and Twitter user. The advertiser will then receive the e-mail, Twitter name, and name of prospective customers.

The feature is currently being tested by Priceline, New Relic, and others, but the group remains small. It's currently available to managed clients, but a global launch is coming "soon."

NEWS SOURCES:news.cnet.com