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Twitter allowing select advertisers to collect contact info via tweets

Advertisers will be able to collect information directly from tweets

Trace Hagan | May 22, 2013 at 05:33 pm CDT (0 mins, 38 secs reading time)

Twitter continues to increase advertising on Twitter to try to increase revenues. The latest advertising change will allow select advertisers to gather contact information directly from tweets. This should help companies identify how much return on investment they are seeing from advertising with Twitter.

Twitter allowing select advertisers to collect contact info via tweets | TweakTown.com

Select advertisers will be able to collect contact information from users who click a customizable "call to action" button. A user's information is already filled in, making the process painless for both the advertiser and Twitter user. The advertiser will then receive the e-mail, Twitter name, and name of prospective customers.

The feature is currently being tested by Priceline, New Relic, and others, but the group remains small. It's currently available to managed clients, but a global launch is coming "soon."

Last updated: Nov 30, -0001 at 12:00 am CST

NEWS SOURCE:news.cnet.com
Trace Hagan

ABOUT THE AUTHOR - Trace Hagan

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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