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Tumblr users flock to WordPress after Yahoo acquires the popular blogging service and promises it won't screw things up

Yahoo buys Tumblr for $1.1 billion, has to make promise not to "screw things up" this time

By Charles Gantt on May 20, 2013 09:14 am CDT - 0 mins, 59 secs reading time

On Friday I reported on rumors that Yahoo was in talks to acquire popular social blogging service Tumblr for a reported $1 billion. As it turned out, those rumors were quite true as the deal was sealed over the weekend. The once king of the internet purchased Tumblr for a reported $1.1 billion US, of which all will be paid in cash.

Tumblr users flock to WordPress after Yahoo acquires the popular blogging service and promises it won't screw things up | TweakTown.com

Marissa Mayer, Yahoo's CEO, stated that Yahoo and Tumblr will remain separate entities and Tumblr CEO David Karp will remain at the helm of the massive blogging site. In the official press release, Yahoo said: "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business." This announcement may have calmed some fears, but not all were sure.

WordPress founder Matt Mullenweg posted some tell-tell metrics on his blog last night that showed more than 72,000 post per hour were imported from Tumblr to WordPress last night, which was up from an average of 400-600 per hour. While this may sound like a massive migration, Tumblr says that it sees more than 75 million blog post per day, so 72,000 is but a mere drop in the ocean in comparison.

Charles Gantt

ABOUT THE AUTHOR - Charles Gantt

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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