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Anti-child abuse ads go next-gen, use lenticular printing to show different ads based on the height of the person

Anti-abuse campaign uses lenticular printing, displays ads to people based in height

By: Anthony Garreffa from May 6, 2013 @ 2:31 CDT

A very interesting new awareness campaign is hitting the streets, in the hope of stopping child abuse, as well as help their victims find support. The ANAR Foundation have begun using lenticular printing, which has allowed them to create outdoor ads that appear differently to adults and children.

If an adult walks past, the display will read "sometimes, child abuse is only visible to the child suffering it". But, if viewed from the average height of a ten-year-old child, the advertisement is very different. The image of the child is changed to that of an abused child, and includes ANAR's hotlin number, telling kids "if somebody hurts you, phone us and we'll help you".

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This type of advertisement seems perfect for kids who are in danger at that moment, where they might have been kidnapped for example, or if their parents or guardian, or someone close to them, has been abusing them and they didn't know how to reach out to someone.

NEWS SOURCES:theverge.com