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Google's Schmidt says that YouTube has "crushed" traditional TV

Traditional TV is dead says Google's Schmidt, YouTube now reigns king

By Charles Gantt on May 3, 2013 09:06 am CDT - 0 mins, 51 secs reading time

During a meeting with advertisers earlier this week, Google's Eric Schmidt said that YouTube has "crushed" the traditional television competition. Schmidt was of course alluding to the recent news that YouTube now has more than one billion unique visitors a month.

Google's Schmidt says that YouTube has crushed traditional TV | TweakTown.com

While most would be satisfied with a billion unique visitors every month, Schmidt is keeping his eye on the prize and holding out until YouTube launches in more third world countries. "Wait until you get to 6 or 7 billion," Schmidt said, according to the Associated Press. "It's not a replacement for something that we know. It's a new thing that we have to think about, to program, to curate and build new platforms."

Google's attack on mainstream television will take a step forward later this year when YouTube plans to begin offering select partners the option to begin charging users to view their content, in addition to offering episodic programming and pay-per-view events. "TV is one-way, but YouTube talks back," said YouTube's global head of content, Robert Kyncl.

Charles Gantt

ABOUT THE AUTHOR - Charles Gantt

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

NEWS SOURCES:bgr.com, npr.org

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