Nokia wants to out-cheap the already cheap phones arriving in emerging markets, with Bloomberg reporting the Finnish phone maker is "counting on a bare-bones handset that sells for just $20 to give it an edge" over its rivals in emerging markets.
The company's Nokia 105 phone includes features such as "preloaded games, a color screen, a radio, a speaking clock and a flashlight". The Nokia 105 has already reached shelves in India and Indonesia, with the company planning for a European launch in the hear future. Nokia were forced to play their hand after having their sales taken away in emerging markets from Samsung, Huawei and ZTE.
Last updated: Apr 7, 2020 at 11:35 am CDT
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