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Nokia counting on their new $20 phone to give them an "edge" over rivals in emerging markets

Nokia want to win the emerging markets, hope that their new $20 phone can achieve this

Anthony Garreffa | Apr 30, 2013 at 6:30 am CDT (0 mins, 31 secs time to read)

Nokia wants to out-cheap the already cheap phones arriving in emerging markets, with Bloomberg reporting the Finnish phone maker is "counting on a bare-bones handset that sells for just $20 to give it an edge" over its rivals in emerging markets.

Nokia counting on their new $20 phone to give them an edge over rivals in emerging markets | TweakTown.com

The company's Nokia 105 phone includes features such as "preloaded games, a color screen, a radio, a speaking clock and a flashlight". The Nokia 105 has already reached shelves in India and Indonesia, with the company planning for a European launch in the hear future. Nokia were forced to play their hand after having their sales taken away in emerging markets from Samsung, Huawei and ZTE.

Last updated: Apr 7, 2020 at 11:35 am CDT

NEWS SOURCE:bgr.com
Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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