We all know Apple will come out this year with a magical, and revolutionary new device that they'll think they were the first, and only company to think of - and it'll arrive as the iWatch.
Well, this so-called iWatch, or whatever Apple call it, will be a hit with North American consumers according to a survey taken by ChangeWave Research. Their survey shows that around one in five Americans are either "somewhat" or "very" likely to buy an Apple-branded smartwatch when (and at the moment, if) it's even released.
ChangeWave director of operations, Andy Golub, told PCMag - who reported about the survey - that the upcoming, but rumored "smartwatch" is a testament to Apple's huge brand strength with consumers and that "Apple's track record of delivering ultra-convenient, easy to use products with a perceived 'cool factor' is driving pre-release demand".
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