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Apple to post record sales numbers amidst first profit loss in 10 years

Apple to see lower than expected numbers in quarter two financial reports.

Published Mon, Apr 22 2013 9:15 AM CDT   |   Updated Mon, Oct 19 2020 1:40 PM CDT

It has been an awesome year so far for Apple if you only look at their sales numbers, but if you take a step back and let the entire picture come into focus you will see that things are not looking so good for the once largest company in the world.

Apple to post record sales numbers amidst first profit loss in 10 years |

This year we have already seen Apple's stock drop below $400 from a record high of over $700, a difference of 44-percent. While Apple is expected to post its strongest second quarter sales in its history, the company will report its first decline in profits in over ten years.

Analyst are forecasting iPhone sales of around 35 million units during the first quarter of 2013 with iPad sales in the 17 million range. Mac sales are hovering around 4 million units. Apple is expected to report that the gross margin on these products to be around 47.4-percent which is much higher than the expected 37.5-percent the company was hoping for.

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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