According to Nintendo of America's chief executive, Reggie Fils-Aime, digital downloads are soaring. The executive adds that digital downloads are also becoming a "notable contributor" to Nintendo's bottom line, something he thinks will continue. Fils-Aime says:
We have 15 Nintendo-published titles available, both physically and digitally [on the 3DS]. So far in 2013, of those 15 available in this format, 11 percent of sales have come through full digital downloads of those games.
The Nintendo 3DS has been popular in the US, selling 8 million units in the first two years of being available. The Nintendo exec revealed that the 3DS smash hit Fire Emblem alone has seen digital sales of around 80,000 copies.