BlackBerry has shut the doors on it music streaming service. BBM was BlackBerry's version of a streaming service similar to Rdio or Spotify and this morning the company has announced that after April, the service will close for good on the grounds of a lack of popularity.
For those not familiar with the service, BBM let users download up to 50 tracks a month to listen to offline, but you could also connect to your friends and gain even more music to listen to. The idea was to have a more social interaction with the music and not just a vanilla "build a playlist" style app.
BlackBerry is advising users to begin transitioning to another service ASAP as everything halts at the beginning of May, but says that the shutdown date could change without notice. BlackBerry is not leaving users totally in the dark though as they are offering a free 30 day trial to Rdio premium.