SimCity gets in-game advertising courtesy of Nissan

Nissan sponsors DLC for SimCity, add a LEAF charging station for a onetime increase in happiness.

@tracehagan
Published Wed, Apr 3 2013 7:04 PM CDT   |   Updated Tue, Nov 3 2020 12:23 PM CST

SimCity has a new DLC available for free that adds the Nissian LEAF and LEAF charging station to the game. But nothing in life is ever free--the DLC essentially comes at the cost of having advertising inside of your SimCity gaming experience. We're pretty sure Nissan is paying Maxis/EA to provide this DLC.

SimCity gets in-game advertising courtesy of Nissan | TweakTown.com

For users who install a Nissan LEAF charging station, nearby businesses get a onetime increase of happiness and Sims who use the charging station gain happiness.

In-game advertising isn't anything new. Looking back, the first examples of in-game advertisements showed up as early as 1991. Of course, over the years, some in-game advertising has been done better than others. What are your thoughts on this DLC sponsored by Nissan? Will you download and use it?

NEWS SOURCE:wired.com

Trace is a starving college student studying Computer Science. He has a love of the English language and an addiction for new technology and speculation. When he's not writing, studying, or going to class, he can be found on the soccer pitch, both playing and coaching, or on the mountain snowboarding.

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